Mods, 1960's London

                 
Mod is a subculture that originated in London in the late 1950's and peaked during the 1960's. Mods are widely recognised for their fashion, music tastes and motor scooters. They were also associated with the drug amphetamine and all-nighters on the club scene.

Male


Fashion

• Tailored Suits
• Italian and French Styles
• Smooth and Sophisticated
• Narrow Lapels
• Mohair Clothes
• Thin Ties
• Roundel Symbol on clothing
• Button Down Collar Shirts
• Wool or Cashmere Jumpers
• Pointed Toe Leather Shoes "winklepickers"
• Chelsea or Beetle Boots
• Tassel Loafers
• Clarks Dessert Boots
• Bowling Shoes
• Hairstyles that imitated the look of the French Nouvelle Vague cinema actors
• Against Gender Norms:  eye shadow, eyepencil or even lipstick.
• Military parkas to protect costly suits and trousers from mud and rain

Interests

• Scooters
• All-night clubbing and dancing: The Roaring Twenties, The Scene, La Discothèque, The Flamingo and The Marquee
• Music: modern jazz, r&b, African American soul, Jamacian ska, british beat music, 
• Amphetamine
• Shopping
• Collecting Records
• Socializing

Gender Role

• Accepted the idea that a young woman did not have to be attached to a man
• Postitive attitudes towards new occupations for young women
• Against "gender norms": Obsession with shopping, wore makeup,  "worshipping leisure and money... scorning the masculine world of hard work and honest labour"

Influences

• Jean-Paul Belmondo
• The Kinks
• The Rolling Stones
• Yardbirds
• The Who

Female

Fashion

• Short Haircuts
• Men's Trousers and Shirts
• Flat Shoes
• Pale foundation, brown eye-shadow, white or pale lipstick and false eyelashes
• Mini skirts
• Shift Dresses

Interests

• Scooters
• All-night clubbing and dancing: The Roaring Twenties, The Scene, La Discothèque, The Flamingo and The Marquee
• Music: modern jazz, r&b, African American soul, Jamacian ska, british beat music, 
• Amphetamine
• Shopping
• Collecting Records
• Socialising
• Getting Jobs, mostly in boutiques (not accepted before-hand)

Gender Role

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Influences